| by Clyde Bedell |
540
pages
|
$89.00
|
 |
"This book...taken to heart, to mind, and to memory can transform a
writer
who merely fills white space with words into one whose words fill
stores
with customers" -- Vic Schwab |
|
This is one of the best books ever written on the subject of writing ad
copy. It includes 31 proven strategies that MAKE COPY SELL. More than
any
other book ever written, this book goes into the details you need to
know.
For example, there are more than a dozen strategies just for arousing
interest
and creating desire. |
|
And do you know the 7 proven ways to make your copy believable? It's
all
revealed here. Also: how to analyze your copy to determine its relative
strength before it is run! Explains how to make mail order copy more
effective,
how to create successful ads using a road map to writing copy, and
hundreds
of other useful info. |
|
Ben DuBois liked it so much, he wrote the publisher this unsolicited
comment:
"It's the best book I've ever read on writing advertising copy. I feel
very fortunate to have it in my library." |
|
