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"Go read a copy of The First Hundred Million! It is
where
I learned my magic words... the ones that make copy SIZZLE and my
headlines
impossible to ignore." -- Gary Halbert |
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After selling the first hundred million copies of his Little Blue
Books,
Haldeman-Julius was approached by the Simon & Schuster publishing
firm.
They wanted him to tell his fascinating story in a book. |
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Well, he went well beyond that. He analyzed each and every category and
revealed the precise titles that were selling and an exact count of
their
sales. |
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What you get is an unbiased picture of what the market wants, backed up
by actual sales figures. |
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You will discover how a small change in the title can result in a MAJOR
difference in sales, either up OR down. |
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And because you have the specific titles along with the numbers, you
will
be able to see for yourself how different words in a title affects
sales.
That goes a long way toward making you a MASTER headline, title and
bullet
writer yourself. |
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This book contains an AMAZING amount of VALUABLE information that will
TRANSFORM ALL your writing. |
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Plus, you will gather an insight into the hearts and desires of the
American
buying public. You will see whether starting your title/headline with
"How
To" or "The Art Of' or "The Truth About" are sure winners or not. |
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You'll discover DOZENS of effective but often overlooked title ideas.
This
is one of the MOST INSIGHTFUL stories you will ever read. Gary Halbert
thought it was such an important book that he gave a full lifetime
subscription
to the person who gave him his very own copy (it wasn't even an
original
-- only a reprint). |
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Gary said it best when he said, "Nothing like it has ever been
written."
I am sure that after reading it you will agree. |
